Wednesday, May 29, 2013

Fake It ‘Til You Make It—With These 2 Things

As a recent college graduate (can I even call myself that anymore since it’s been exactly a year already?), just beginning a career in marketing, I find myself looking up a lot. Even when I’m looking down—typing at my computer, reading through papers on my desk, etc.—I’m still looking up! There isn't anything physical up above me drawing my attention. There’s no chandelier hanging down dazzling me with fine golden detail and a radiant glow—there is something just as beautiful and desirable though, something intangible, and my mind is constantly focused on it.

What is it? It’s experience. Experience looms over me. My superiors, my colleagues, and clients all have it. Some have varying degrees of it, but the majority of them have a lot of it. They have a deep understanding of business and are extremely well-versed in marketing strategy. They are seasoned veterans who know the ins and outs of the industry—their strategic high-level thinking together with their ability to drill down “into the weeds” and proficiently address minor details is incredible. They know the answers. They know the next steps. Their minds have developed over time to become solution-generators. It’s second nature to them, but something that I’m only beginning to truly develop. I listen, observe, and soak up as much as I can. Very often I’ll witness one of these sharp marketers do or say something extremely insightful. It makes my eyes light up and my mind do a double-take!

(This isn’t some ploy to gain favor with the individuals I am speaking of—trust me, they have better things to do than read my posts. I’m simply expressing my desire for their level of ability. On the off chance that they do come across this though…boom! Brownie points secured for sure.)

I work in an environment where most of the professionals I interact with have been around awhile. They’ve been in the working world long enough to speak of “past lives”—previous jobs or even entirely different careers. To put it into perspective, the Creative Director of the agency I work at has done work for companies beginning with every letter of the alphabet! I imagine you’d have to be around awhile to have done work for a “V,” “X,” “Y,” “Z,” or “Q!” It blows my mind. When a lot of these folks were earning their first promotions I was just getting out of diapers! Obviously I have some catching up to do.

I cannot help but think about the skills, talent, and knowledge all around me and the experience that developed and refined it. It’s amazing, it’s intimidating. It frustrates, yet inspires. I love it. I hate it. I want it!


How do I get it? With such a gap between myself and the professionals around me, how can I join in their ranks?

I've found that these two qualities do the trick.

Confidence
Believe and trust yourself in the workplace. Don’t be afraid to perform. When you are doing something new or something you are unsure about, approach it with focus and then respond to the outcomes proactively. Trust the experience and education you've cultivated, regardless of how it stacks up against everyone else’s. Picture who you want to be and be it, picture what you want to do and do it.

Not too long ago, I read Think & Grow Rich by Napoleon Hill—I highly recommend it to anyone that wants to accomplish something amazing, but needs a little motivation and perspective. He discusses keys to success. One concept that came to mind as I was writing this was autosuggestion, “the agency of communication between that part of the mind where conscious thought takes place, and that which serves as the seat of action for the subconscious mind.” Put in another way, it is all of the stimuli you create that reach your mind. Hill conveys the importance of autosuggestion by stating its implications: “Every man is what he is because of the dominating thoughts which he permits to occupy his mind… [those thoughts] will eventually reproduce themselves in outward, physical action, and gradually transform themselves into physical reality.” Essentially the thoughts that you feed your subconscious mind will become reality. Hill says that if you consistently feel yourself in possession of that which you desire, it will eventually be yours.

If you consistently internalize the idea of having experience and abilities beyond your current state and are confident that you will attain the heights you seek, your actions will work to that end and you will have what you want.

Persistence
Being the best at what you do isn't easy. Getting better and better, improving over time is much easier. That’s persistence. You need to show up every day and consistently give it your best shot. Be mindful of what you have done so you can change moving forward. Mistakes and failures are just guideposts, or rather caution flags, for future action. Always cultivate new knowledge. Ask questions, find answers, figure how things work, and how those things work together with other things and you’ll be on your way to true understanding that usually only comes with time.

Do you want to be the person everyone looks at and says, “Wow, I've been in his shoes” or, “Yeah, I remember when I was just starting out like that?” No! You don’t want to be that person. You want people to look at you and say, “That kid just keeps coming back for more! He’s going to do something big one day.”

I realized you don’t have to have it all figured out. The experience will come, but until then you just need to keep on keepin’ on and never skip a beat!

And remember, Rome wasn't built in a day.

Boom!

Monday, March 18, 2013

Wear A Riskwatch!

Image Courtesy of John Kasawa
www.freedigitalphotos.net
A lot of people have accomplished great things through conservative means, 
but what about the people that made it big, real big, the ones who did things 
that changed the world and truly made an impact? 
They took risks.

“Steve, where have you been?  We’ve been checking your blog religiously, but have not seen a single post since October of 2012!  We are worried sick.  You probably haven’t seen all of our fan mail either!”

Rest assured!  I’m back—alive and well!  Better than usual actually!

Emerging from my impregnable shelter earlier this month, I was shocked to see the world intact and society functioning as usual—it turns out the 2012 Mayan prophecy was a sham!  I was expecting an apocalyptic wasteland when I resurfaced.  I was ready to take on the challenge of rebuilding the planet and had plans to bring our world back to its previous state and go a step further by catapulting our civilization into the future with extraordinary enhancements.  Since there has not been any catastrophic event calling me to heroic action, I am forced to continue in my more basic pursuits.

After my earth-shattering realization (oh the irony), I returned to my societal routines.  I was back in a system of order, and accountability.  The other week I was reminded of one of the most fundamental features of our society—time!  I was prompted to “spring forward,” adjusting for daylight savings by advancing an hour ahead (or as I like to view it, travel through time).  From seconds to minutes, hours to days, years and beyond, we continually track the passing of time—we’ve devised units of measure and have been able to coordinate the far reaches of the world to operate within an elaborate framework of tics and tocs.

Since taking on the role of account executive at a marketing firm, I have been very conscious of timing.  Countless campaigns, meetings, and project deliverables all must be scheduled and coordinated.  I need to be cognizant of when all of the agency’s work must happen, and manage my own time efficiently to ensure I do everything promptly.

Given the nature of my position, I figured a watch would be a useful tool to incorporate into my wardrobe.  Tracking the time is very important and gives you an upper hand in almost any situation—it gives you more awareness leading to more control over outcomes.  I’ve come to realize a few key truths ever since donning the slick Casio with the black strap: 
  1. Your time is limited.  If history can provide any foresight, you will not live forever.
  2. Opportunities come and go.  You’ve probably heard the expression, “window of opportunity.”  They present themselves for a finite period, but can shut you out in an instant.
  3.  Time will move forward.
    • You’re constantly aging!
    • Regardless of what you do or what happens to you, time will continue on its merry way.
Each of these truths made me think about how I have been using my time, my precious time!  I came away with one major idea—I should be taking more risks!  For all of the reasons above! 

If you know something will make you happier, but it involves a risk in order to happen, just remember:
  1. Your time is limited.  Take your chance while you can.
  2.  Opportunities come and go.  Move quickly!  When life surprises you with a daily double, and it’s in a category you’re fairly confident with, you make it a true daily double!  You wager it all (okay, everything but $1—you don’t want to be that guy that didn’t make it to final jeopardy), take advantage of the opportunity, and place yourself on the path to success!
  3. Time will move forward.  
    • Your future is closer than you think.  What do you dream it to be like!?  Take the risk to make that dream a reality.
    • Oh yeah, risks can result in negative consequences too, but the clock will keep running, life will go on!  Take your shot, and rest assured that the world will carry on, you’ll learn from any misfortune, and you can continue the pursuit.
Risks can be physical, emotional, financial, social, professional etc.  In the pursuit of being what you want to be and achieving that which you wish, there will come a time when you know a risk must be taken to move to that next level.  Tic toc.  Tic toc.  Tic toc.

Accept that feeling of vulnerability for a change, feel alive.  Be reminded by wearing a watch.

Make the move, take the risk!

Boom!